How 云视频 Delivery Can Help You Slash Costs

For companies just staring with online video, learn what the cloud can offer before you start. For companies already streaming video to customers 和 potential customers, learn how the cloud can help slash delivery costs while simplifying workflows.

In a helpful session at the recent 流媒体 West conference in Los Angeles, 克里斯•诺尔顿, vice president for product management at Wowza Media Systems, told a packed audience how they could save money 和 get better results with a cloud video solution. 他专注于 Amazon Web Services 和 Microsoft Azure Media Services, explaining the benefits of each. Knowlton started with an overview of how a cloud solution can simplify operations.

"The basic media workflow is going to include a bunch of things from end to end, Knowlton began. “今天, if you're typically doing some kind of streaming 和 either you've encoded some kind of content 和 created a file or you have a live camera, you're pushing through an encoder 和 going to a media server 和 then to a client. That's it at its simplest, purest form. That is a live streaming workflow we see there. That's pretty easy to do on your own. I could do that off of this laptop."

As a company's video efforts grow, however, that laptop isn't going to cut it.

"The trouble is when you start scaling out 和 you start having really large audiences or you try 和 h和le different situations,诺尔顿说. "As you go further down the line 和 start scaling out, you might start adding things like caching tiers or a CDN to h和le scalability so you can reach a much larger audience."

Today's video l和scape is fractured in both the formats used 和 the browsers 和 end-user devices that companies need to support. 更多的 和 more, companies are choosing not to invest in on-premises solutions.

Looking to the cloud for video delivery offers multiple benefits, Knowlton explained:

• 更便宜的


• Able to experiment with new concepts faster without a big upfront expense


• Get to market faster


• Scale out rapidly to meet a growing audience


• Able to support fluctuating workloads


• Reduce hardware maintenance costs

For more on the benefits of cloud-based media delivery, watch the video below, 和 download Knowlton's presentation.

Troy Dreier's article first appeared on OnlineVideo.网