Video: Making the Case for HDR at Netflix
Learn more about OTT, 4K, and HDR at 流媒体的下一个事件.
Read the complete transcript of this clip:
Chris Fetner: When you pitch 4K and HDR to creative folks that are doing projects on behalf of Netflix, 这些对话是如何进行的, 他们关心什么??
贾斯汀·霍尔特: I would say that it's been an education. You know, 4K, HDR, Atmos, all those three roads to technology have been an education for everybody.
The biggest pitch is, everybody's concerned about time, they're concerned about budget. I think the more people do it, the more we push it, the cheaper it'll get, the faster it'll get. 现在, I liken HDR to the Best Buy test and that's how I pitch it to creatives, 就像, "Just look at these two side by side." Once you see them side by side, I really don't know of anybody who's looked at it so far is that, 每个人都喜欢, "Oh, I really like that SDR better,“你知道吗??
Nobody has ever said that to me yet, and I don't anticipate that to be the case.
Once they see the creative vision, 他们有什么, and they realize that we're going to work with the vendors, we're going to work with the team to reduce the overall cost, they see the uptick in creative, and they look at the cost of that, 他们说, “这是显而易见的."
Chris Fetner: 所以投资是值得的?
贾斯汀·霍尔特: 绝对. It's been worth the investment on a wide variety of shows we've had. I mean, Chef's Table's been a great example of that. I think food looks fantastic in HDR, 如果你还没看过, 看它, and see if you're not hungry afterward.
Chris Fetner: 正确的! You might reach for it, right?
贾斯汀·霍尔特: 是的.
伊曼纽尔坯: 我想支持这一点. It really is so much more immersive, especially when you see them side by side, how immersive and how three-dimensional almost that image looks in HDR.
扎克塔克: We're very artist driven, and so when 艺术家 demand it, that's where we go. I would not say we've been terribly successful at being able to charge for it. That's just not been super-feasible. But because we spend a lot of time at that edge, 艺术家, 的摄影师, the producers want to be there. Because they know we're playing with it all the time, and the reason they're in the business is to push the envelope creatively all the time. And so we're a playground where they want to come. We invest in the kit so that we can do it.
I would not say we have a ton of success with the financers and the producers saying, "Okay." We just had to invest in significant more technology and being able to charge much more for it. Look, there's an extra pass sometimes, so we'll do a little extra if there's an HDR pass. But I wouldn't say it's been a financial windfall.
Chris Fetner: 而不是一种溢价服务.
扎克塔克: But if you don't do it, then you're not a premium spot.
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